The Placebo Effect / How It Affects Your Diminished Value Claim!

September 18, 2013By Justin Petty No Comments

I guess most of us have heard of the placebo effect, but just in case. . . here’s my definition:

Being told that a pill (you don’t know it’s just sugar) is a fix for a problem, then having the problem resolve.  The healing effect due ONLY to the belief of having a healing medicine, and not any actual physical medicine.

placebo-brain
©iStockphoto.com/ FotografiaBasica

I think this is a great example of the power of thought on the physical world.  It is at the very least, evidence that it may be possible to think healing into being.  As I was reviewing my historical records of how diminished value claims are settled, I began to think about and analyze the conversations and belief patterns of my customers as they behaved and thought about their insurance claim potential.  The placebo effect is rampant.

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